Physics, Psychology and the Casino Industry
The other day my wife called me and asked me what I was doing. I gave her the standard one …
Read MoreThe 5Es of Great Customer Experience in Gaming
Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. …
Read MoreThe Casino Marketing Planning Process
THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, …
Read MorePersonalization the artificial intelligence way
“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity …
Read MoreWhen is a High Roller Actually High Risk?
INTRODUCTION There are almost 600 casinos in the United States and several thousand around the world. Every one of them …
Read MoreUn certain regard
Why have your operation audited by independent experts? “An operational audit is an examination of the manner in which an …
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