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Sudhir Kale


Instructing Courses


Last Active
2 months, 1 week ago
Robert Brassai

More about me

Sudhir H. Kalé, Ph.D., is the Founder and CEO of GamePlan Consultants, a business that offers boutique high level consultancy to gaming establishments all over the world. He has published over 150 papers on gaming in scholarly journals and in trade publications.
Until June 2015, Sudhir served as full-time advisor to Sands China Limited, the largest gaming company in the world. At Sands China, he was in-charge of creating an optimal customer experience for guests across six hotels, five casinos, and billions in retail sales.
Sudhir is widely regarded as an expert in various aspects of gaming management such as customer relationship management (CRM), customer loyalty, customer experience, market segmentation and positioning, and customer lifetime value (LTV). For over two decades, he has worked tirelessly to further the continuing education of gaming executives.
Sudhir’s gaming client list includes diverse casino companies such as Marina Bay Sands, Galaxy Macau, Starworld Hotel and Casino, Mohegan Sun, The Olympic Entertainment Group, Sun International, Casinos Austria, Mocha Slots, IGT, Wynn Macau and Crown Casino. He has been a regular speaker at the Global Gaming Expo (Las Vegas, Manila and Macau), Gaming, Racing and Wagering Australasia, and at the University of Nevada (Reno) Executive Development Program for senior gaming executives.
Sudhir has a Bachelors Degree in Chemistry from University of Pune, a Masters in Management from University of Bombay, and an M.S. in International Business, and a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign. An eloquent, intriguing, and sometimes provocative speaker, his views on a wide range of issues have been quoted by media the world over. Some of the media that have quoted Sudhir include Reuters, The Wall Street Journal, Forbes, The New York Post, The New York Times, Bloomberg, The Financial Review, and Sydney Morning Herald.

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