DAZN, a sports streaming service, is planning to establish a new sports betting brand in time for the start of the new football season later this year.
DAZN announced a partnership with Pragmatic Group, a betting and gaming provider, to launch DAZN BET, a new service based in Gibraltar.
The new firm would provide an experience for casual bettors to enjoy alongside DAZN’s live sports streaming, reflecting “the trend toward recreational in-play betting,” according to the company.
In recent months, DAZN’s executive team has accumulated a significant amount of gambling industry experience. Shay Segev, the company’s chief executive, previously worked at Entain, whose former chief commercial officer, Sandeep Tiku, is due to join DAZN as chief technical officer.