The companies will integrate their respective solutions to improve the experience of fans, spectators, and guests inside sporting and other mixed-use venues around the world through the use of Venuetize, a mobile technology and advanced e-commerce platform for the sports, hospitality, and entertainment sectors from Everi Holdings.
The long-term partnership will start with the initial mobile deployment dedicated to the Balaton Gate Motor Raceway, which will open this Spring, and expand the mobile experience across the property once a resort and other hospitality developments are finished. The Balaton Gate Motor Raceway is a brand-new, cutting-edge, FIA-grade facility. Less than an hour from Budapest, a Formula 1 and MotoGP certified circuit is located in the heart of Hungary’s Lake Balaton region.
“This strategic agreement with 1839 Labs represents an important opportunity to showcase the Venuetize platform’s unique mobile-focused consumer-engagement capabilities, while also improving the platform to pursue other opportunities, with an emphasis on racetracks around the world – such as F1, NASCAR, MotoGP and other motorsports, which is a growing global market opportunity,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader. “As a leading mobile platform provider in the sports, venue and entertainment markets, Venuetize is an important component of our focus on mobile-first growth initiatives.”
“We are excited to be working with solutions that will greatly enhance the fan and team experiences while delivering new revenues to the venue owners,” said J.P. Bonin, CEO of 1839 Labs. “After significant market research, we concluded that the Everi’s Venuetize platform provides a key component to our Smart Buildings IoT ecosystem being deployed throughout all the Balaton Gate projects. 1839 Labs, in combination with Venuetize is creating specifically tailored fan engagement tools and other mobile-first hospitality elements. In conjunction with other proprietary technologies, we will deliver a state-of-the-art mobile experience unmatched at any other motorsports venue.”