London Mayor Sadiq Khan can ban Gambling advertising on the London Underground. The move is present in the manifesto promise ahead of the mayoral elections.
Labour Party had banned junk food advertisements on the underground rail service in 2018. Khan is now looking to implement a similar ban to the gambling industry. The decision depends upon his win on May 6.
The Mayor manifesto stated. I have already banned body-shaming advertisements. And also ads for foods high in fat, salt, and sugar. The ban was because of their impact on the health of the people of London.
Gambling addiction can destroy lives and families. I will instruct TfL to present plans to advance the ban on harmful gambling advertisements on the network.
A restriction of gambling marketing could have effects on future reinvestments by Transport for London. The advertising revenue plays a significant role in its financial system. Gambling ads provide around 40 percent of the outdoor advertising income.
TfL might reinvest £156m in advertising income back to the London Underground. The revenue has seen a decline. The loss over the last 12 months is because of the ongoing pandemic.
Khan’s manifesto timing is crucial to look at. Gambling advertising and is already under increasing surveillance from public figures. It includes gambling law reform support groups and politicians. The politicians are from both sides of the House of Commons.
The UK Gambling Commission review of the 2005 Gambling Act would most likely announce another ban. It would be on shirt sponsorships and advertising by betting companies in professional football.
The announcement received the support of PM senior cabinet members. The Labour MP Carolyn Harris of the All-Party Parliamentary Group on Gambling Harms praised the move.