More than 150 peers have backed a ban on gambling firms sponsoring football shirts. They claim that it would have a limited financial impact on clubs.
Peers for Gambling Reform (PGR), a newly formed cross-party group, claims that banning gambling logos on football shirts and other direct sponsorship would cost the English Football League only 2.5% in lost revenue. It would have no impact on Premier League clubs.
When combined with other reforms such as stake caps, speed limits, and a mandatory levy, the group claims that the changes could instead result in a higher net tax take for the Treasury. It will also generate more jobs by releasing spending into other sectors of the economy.