The UK prize competition sector has established its first dedicated trade association, with the launch of the Prize Competition Council (PCC) and the election of its inaugural Board of Directors.
The PCC has been created to represent the fast-growing prize competition industry, bringing together more than 50 operators to promote voluntary self-regulation, player protection and engagement with government and regulators.
It comes after the UK’s Gambling Commission reported 544 cases of society lotteries presenting themselves as free draws in 2025 alone.
Much like the online sports betting and traditional iGaming spaces, lotteries have succumbed to illegal activity across the UK.
Another win for lottery firms
However, a striking difference is that it seems like the lottery sector has gained another win from policymakers with the establishment of the PCC.
Unlike traditional betting firms, society lotteries saw their license fees frozen, escaping the 25% increase which has been applied to gambling companies following a Department for Media, Culture and Sport (DCMS) consultation.
Now, following sector collaboration which has lasted for months, the PCC will become the UK prize competition industry’s new collective voice as it continues to expand.
“This is a strong Board to address the challenges the sector faces in the years ahead,” said Jo Bucci, Founding Member and outgoing Director of PCC, and Chair of Winvia Entertainment PLC.
“Representing a diverse group of operators and opinions, it will be up to this Board to steer the newly created body through areas like compliance with the new Voluntary Code of Conduct for Prize Draw Operators and ensuring customers have an enjoyable, safe experience.
“I want to take this opportunity to thank DCMS for its constructive engagement and support throughout the establishment of the PCC.”
The elected Prize Competition Council board
The PCC has elected its first Board of Directors, who will serve a two-year term.
The board comprises:
- George McGregor, Independent Chair
- Chris Jennings, Winvia Entertainment PLC (BOTB, Click)
- Tam Watson, Jumbo Interactive UK
- Declan Murray, Pristine Competitions
- Punit Shah, Seven Days Performance
- Pete Toye, The GiveAway Guys
- Oliver Donnelly, McKinney Competitions
- Ian Buckley, Paragon Competitions
- Daniel Swann, Two Fat Ladies Competitions
The organisation is aiming to support implementation of its newly developed Voluntary Code of Conduct for Prize Draw Operators, improve player safety and give the industry a voice in discussions with the DCMS and other policymakers, while developing sector knowledge, guidance and training.
PCC Board member, Daniel Swann, added: “As a smaller operator, I know how important it will be in this fledgling industry to ensure everyone embraces the Code and feels the PCC has their interests at heart.
“I am pleased to be elected by my peers and encourage fellow operators to join the PCC and support the valuable work this Board will do.”
