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The Automation of Marketing

Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI),

Do the Right Thing

In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot,

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The Automation of Marketing

Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI),

Do the Right Thing

In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot,

Capacity Planning in Marketing

Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds

As the Browser Cookie Crumbles…

Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death

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Marketme

Marketing Central

The Automation of Marketing

Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI),

Capacity Planning in Marketing

Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds

As the Browser Cookie Crumbles…

Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death

Capacity Planning in Marketing

Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands

Casino Positioning in Turbulent Times

I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing,

Book of the Week

 

A Man for All Markets: From Las Vegas to Wall Street

by Edward O. Thorp

The incredible true story of the card-counting mathematics professor who taught the world how to beat the dealer and, as the first of the great quantitative investors, ushered in a revolution on Wall Street. 

A child of the Great Depression, legendary mathematician Edward O. Thorp invented card counting, proving the seemingly impossible: that you could beat the dealer at the blackjack table. As a result he launched a gambling renaissance. His remarkable success – and mathematically unassailable method – caused such an uproar that casinos altered the rules of the game to thwart him and the legions he inspired. They barred him from their premises, even put his life in jeopardy. Nonetheless, gambling was forever changed. 

Thereafter, Thorp shifted his sights to “the biggest casino in the world”: Wall Street. Devising and then deploying mathematical formulas to beat the market, Thorp ushered in the era of quantitative finance we live in today. Along the way, the so-called godfather of the quants played bridge with Warren Buffett, crossed swords with a young Rudy Giuliani, detected the Bernie Madoff scheme, and, to beat the game of roulette, invented, with Claude Shannon, the world’s first wearable computer. 

Here, for the first time, Thorp tells the story of what he did, how he did it, his passions and motivations, and the curiosity that has always driven him to disregard conventional wisdom and devise game-changing solutions to seemingly insoluble problems. An intellectual thrill ride, replete with practical wisdom that can guide us all in uncertain financial waters, A Man for All Markets is an instant classic – a book that challenges its readers to think logically about a seemingly irrational world.

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