The Formula 1 Heineken Silver Las Vegas Grand Prix will use Aristocrat Gaming’s games as its official slot machines thanks to a multi-year sponsorship agreement, the company said on Monday.
Read on for more.
The Grand Prix is slated to take place on the Las Vegas Strip from November 16–18, 2023.
“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the Formula 1 Heineken Silver Las Vegas Grand Prix,” said Aristocrat Gaming Chief Marketing Officer Mark Wadley in a statement. “This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
A local business partner “that shares our aim to enhance visitor experience via innovation and technology, and also knows Las Vegas’ particular market,” according to Formula 1 Chief Commercial Officer Emily Prazer, is “crucial.” The principles and goals we have for the event in 2023 are ideally matched by Aristocrat, and we are forward to begin what we hope will be a seamless cooperation.
Aristocrat just announced additional sponsorships, which align with their Formula 1 alliance. The gaming corporation, an official partner of the Las Vegas Raiders and Allegiant Stadium, plans to introduce NFL-themed slot machines in the fall of 2023.
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