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Andrew Pearson

Capacity Planning in Marketing

Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands

Sudhir Kale

Casino Positioning in Turbulent Times

I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing,

Shaun McCamley

Change Management

Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to

Richard R Lehman

Game Selection Criteria (Part 5)

In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important

Richard R Lehman

Game Selection Criteria (Part 4)

As the penny denomination continues to increase its market share, we should continue to see a wave of new devices

Richard R Lehman

Game Selection Criteria (Part 3)

Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion

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