The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI),
Andrew Pearson
26/09/2022
Marketing Imperatives for 2022 and Beyond
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of
Sudhir Kale
15/12/2021
Do the Right Thing
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot,
Malcolm Rutherford
26/11/2021
Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds
Andrew Pearson
15/11/2021
As the Browser Cookie Crumbles…
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death
Andrew Pearson
28/10/2021
Hospitality Systems of the Future
The future is a scary place…but one also filled with opportunity. On the one hand you have a rag tag
Malcolm Rutherford
20/10/2021
Capacity Planning in Marketing
Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands
Andrew Pearson
22/09/2021
Casino Positioning in Turbulent Times
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing,
Sudhir Kale
18/08/2021
Change Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to
Shaun McCamley
02/08/2021
Game Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important
Richard R Lehman
14/07/2021
Can A BlockChain Fuelled Social Casino Boost Deliverables?
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even
Shaun McCamley
07/07/2021
Casino Player Development Science by Nick Ippolito
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and
Nick Ippolito
29/06/2021
