Sudhir Kale

The 5Es of Great Customer Experience in Gaming

Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. Based on early feedback, the

Shaun McCamley

BlockChain In Gaming – Are We There Yet?

At the core of any successful gaming business is the need to innovate across all areas of product and game development. Incorporating new technologies and

Steve Karoul

The Casino Marketing Planning Process

THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, the casino resort applies a

Ukraine
Ilya Machavariani

Gaming License Costs in the Ukraine

UKRAINIAN GAMBLING LAW This Alert (“Alert”) is based on the Ukrainian gambling law (“Gambling Law”) that was approved by the deputies of the Ukrainian parliament

John Connolly

First-time casino visitors

  Who are they? First-time casino visitors. This is the question every duty manager has to ask themselves when a big player (players) appears on

Steve Karoul

When is a High Roller Actually High Risk?

INTRODUCTION There are almost 600 casinos in the United States and several thousand around the world. Every one of them probably has a different interpretation

Robert Brassai

Taking a land based casino online

With the recent lock down of land-based casinos all over the world, the search for alternative revenue streams intensified. People and businesses as well mostly

Shaun McCamley

Change Management

Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to explore with clients looking to