The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into
Andrew Pearson
26/09/2022
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of casinos, inhumane layoffs, and then
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, by the fleet of England.
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death might also have been a
The future is a scary place…but one also filled with opportunity. On the one hand you have a rag tag band of human resistance fighters
Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands for its products and services.
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, I try to make sure
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to explore with clients looking to
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important component to consider when preparing
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even when casino operators are in
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be