DATA.BET has penned its latest partnership, signing a deal with Africa-focused SportsDay.
SportsDay is utilising DATA.BET’s full sportsbook iFrame solution, including Managed Trading Services (MTS) for 24/7 odds, risk management, and a Single Page Application.
DATA.BET will provide SportsDay with odds and data from traditional sports, esports and virtual sports, covering over 100 different disciplines, over 3,000 betting markets and 100,000 events per month.
The service also includes a bet builder and a set of widgets including a pitch tracker, scoreboards, and sports widgets. These features are underpinned by DATA.BET’s partnership with sportech and sports data firm Genius Sports.
“DATA.BET’s technology and expertise in sports data will complement our vision of delivering engaging and innovative sports experiences to our users.” said Ajimuda Timilehin, Head of Marketing, SportsDey and Halla Gaming.
“We look forward to building a strong and mutually beneficial partnership together.”
DATA.BET’s partnership with SportsDay comes as the firm heads into the fourth quarter of what has been a highly active 2026.
The year so far has been the company entering into new partnerships, such as a helping South Africa’s Hollywood Bets make its esports betting debut, and new product verticals.
One of the most striking product announcements was the firm’s entry into prediction markets, having taken note of the growing B2B opportunities in this space as more and more betting operators look to get in on the global growth enjoyed by the likes of Kalshi and Polymarket.
“Working with SportsDay reflects our approach to expand our offering in the African market,” said Otto Bonning, Head of Sales at DATA.BET.
“We’re very excited about this opportunity which includes our full solution from trading to the user-facing experience.
“We are excited to partner with DATA.BET and to explore the opportunities this collaboration creates for SportsDey and our growing community of sports fans.”
