Sportsbook provider Kambi Group plc has signed a multi-year deal with UK and Ireland-focused bookmaker QuinnBet.
The partnership will see QuinnBet migrate to Kambi’s Turnkey Sportsbook as it gains access to the listed company’s the technology, trading expertise and network intelligence.
QuinnBet is set to use the sportsbook solution and gain access to both AI-powered training and an esteemed bet builder product.
The operator will be looking to build on the momentum it has gained in the two markets it is active in. According to the Blask Index, QuinnBet is the 16th most-popular operator in Ireland and ranks at the 66th-largest in the UK.
This momentum has likely been driven by a variety of sponsorship deals in football and horse racing.
On the partnership, Brenda Quinn, QuinnBet’s Chief Executive Officer, said: “Partnering with Kambi is a significant milestone for QuinnBet as we enter our next phase of growth.
“We wanted a sportsbook partner with world-class technology, trading expertise and flexibility to support our ambitions, while giving us the tools to deliver an engaging experience for our customers.
“Kambi’s proven capabilities across regulated markets make it a strong fit for our business, and we look forward to working together to build on our position in the UK and Ireland and pursue future growth opportunities.”
Kambi – one of 2026’s positive outliers
For Kambi, the deal follows an extension to its partnership with Peru-facing Olimpo.bet.
Despite the challenges facing the gambling industry around the world, Kambi has secured various deals in 2026 so far, which will have helped to drive its share price up.
Kambi stock is up over 17% year-to-date to SEK 154 (£11.66), meaning the listed company is one of the few in the sector bucking the trend of declining share prices.
The business recently launched a new brand identity – “Powerful Network. Proven Edge.” – centred on AI and data as it moves with the times into a new era of sports betting.
Its prominence has seen it gain over 70 partners across more than 100 regulated markets, in turn processing around £14.3bn in annual turnover and 1.5 billion bets.
Werner Becher, Kambi Group CEO, added: “We are very pleased to partner with QuinnBet, an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions.
“It is another testament to Kambi’s position as the partner of choice for operators seeking the combination of sportsbook expertise and powerful network intelligence required to compete effectively in regulated markets, and we are excited to work closely with them in support of their growth objectives.”
