Personalization the artificial intelligence way
“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire.” Sundar Pichai, CEO, Google We seem to be living in the age of AI. Everywhere you look, companies are touting their most recent AI, machine learning (ML), and deep learning breakthroughs, even when […]
First-time casino visitors
Who are they? First-time casino visitors. This is the question every duty manager has to ask themselves when a big player (players) appears on their gaming floor. They may have arrived in a junket group from some unknown gaming jurisdiction or they may have just arrived on business to your city. If they are […]
Are Customers More Than Data Points?
In a recent article I was arguing that many casinos in the region (and worldwide I would say) do not make the best of the data at their disposal. In this one, I am taking a look at how some companies might rely too much on the data and forget the customer as a human […]