Time to update your casino gamingfloor
While casinos in more and more countries are eagerly opening their doors for business again, there is a new normal. Our old ways of welcoming guests to our casinos are either temporarily suspended or as a worst-case scenario will never return. Nobody really knows at this stage, if the happenings of the past six months […]
Are Customers More Than Data Points?
In a recent article I was arguing that many casinos in the region (and worldwide I would say) do not make the best of the data at their disposal. In this one, I am taking a look at how some companies might rely too much on the data and forget the customer as a human […]