The curious divide between online and brick and mortar gambling
Some of you might remember the days when on major gaming shows table games and tables related manufacturers still took up quite a bit of floor space. Having started my gaming carrier almost 30 years ago on the tables side of the land-based gaming industry, I always kept a tag on technological advances and change […]
Crisis management in casinos
On my long list of subjects for this column, crisis management has been patiently waiting for its turn to see the light of day in print. It would never be more relevant than right now I guess, in what we could certainly call the biggest crisis of our lifetimes in many countries around the world. […]
Time to update your casino gamingfloor
While casinos in more and more countries are eagerly opening their doors for business again, there is a new normal. Our old ways of welcoming guests to our casinos are either temporarily suspended or as a worst-case scenario will never return. Nobody really knows at this stage, if the happenings of the past six months […]
Are Customers More Than Data Points?
In a recent article I was arguing that many casinos in the region (and worldwide I would say) do not make the best of the data at their disposal. In this one, I am taking a look at how some companies might rely too much on the data and forget the customer as a human […]