Parimatch expands its partnership with an esports organization in Ukraine. esprit de corps

The International 10 champions, Team Spirit, have extended their partnership with Parimatch.

According to the contract, Parimatch will continue to be the title sponsor of the esports organization through 2022, with the possibility of an extension until at least 2024.

In the summer of 2019, Team Spirit and Parimatch began working together.
The esports organization has won numerous events throughout the years, the most recent of which was The International 10, when the winning team took home a reward of over $18 million.

“It is a genuine partnership. We started working even before the legendary roster appeared, even when Dota 2 as a whole was not a priority for ‘dragons’. The victory at the most prestigious esports tournament in the world opens a new page in the organization’s history for Team Spirit. Glad we are part of this story,” commented Stepan Shulga, Head of Esports at Parimatch Tech.

The Parimatch logo will be featured on the front and sleeves of Team Spirit’s Dota 2 and CS: GO uniforms in the revised visual style. The brands plan to continue developing new content for the global esports community in 2019-2021, as well as create a collaborative retail line. Over 4 million bets on Team Spirit have been put on Parimatch’s platform in the last year.

“We are glad to announce the continuation of cooperation with the Parimatch brand. We carefully select companies and brands for potential collaboration. Parimatch has established itself as a reliable betting brand that focuses on esports and its development over so many years on the market.

“Moreover, we are delighted that the Parimatch brand strives to enter into partnerships with the best in their sports. It is a pride for us to be on a par with such giants of world sports as Chelsea and Juventus.

“We much appreciate our partner’s interest in the growth of our brand and a concern for the promotion of Team Spirit both in the regional and international arena. This is a rare quality on the market today. Thanks to the Parimatch brand for this approach,” added Nikita Chukalin, CEO of Team Spirit.