The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), …
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Do the Right Thing
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, …
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Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds …
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As the Browser Cookie Crumbles…
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death …
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Capacity Planning in Marketing
Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands …
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Can A BlockChain Fuelled Social Casino Boost Deliverables?
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even …
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