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26

Sep'22

The Automation of Marketing

Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), …

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26

Nov'21

Do the Right Thing

In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, …

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15

Nov'21

Capacity Planning in Marketing

Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds …

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28

Oct'21

As the Browser Cookie Crumbles…

Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death …

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22

Sep'21

Capacity Planning in Marketing

Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands …

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07

Jul'21

Can A BlockChain Fuelled Social Casino Boost Deliverables?

Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even …

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