They Called It Democratization. We Called It Something Else.
A few weeks ago, Polymarket approached a nonprofit newsroom called More Perfect Union. They wanted to collaborate – specifically, to have their odds integrated into the newsroom’s reporting. The idea was that prediction market probabilities would give readers better insight into the issues being covered. More Perfect Union did what any honest journalist does before […]
The 7 Failures of State Owned Casinos
There is an old joke from late Soviet Moscow. The first state-run red light house has opened. The chandeliers are Bohemian crystal. The champagne is imported from France. The furniture is from Maples of London. The cologne is the finest Parisian perfume. And the girls, comrade, are all Heroes of the Great Patriotic War. The […]
A DAY IN A LIFE
Creating a compelling customer experience with an omnichannel strategy “I read the news today, oh boy…” and once again the industry is talking about omnichannel strategies for land-based and online casinos as a way to improve the player experience. The basic idea is straightforward enough. Players no longer think in channels the way operators do. […]
The Business of Human Weakness
Hungary votes on 12 April. I am Hungarian, which is one reason this subject does not feel abstract to me. If you have watched Orbán’s system long enough from the inside, one thing becomes very clear. It was not built mainly on policy detail, administrative brilliance or some magical understanding of the national soul. It […]
Digital Is Not Marketing: The Structural Mistake Casinos Keep Making
Over the last ten years, I’ve observed numerous land-based casino operators attempt to transition into the digital space, and many have encountered significant challenges. It’s not that their products are flawed. It’s not that there’s a lack of market potential. It’s not that customers are uninterested in engaging. The challenges they face are rooted in […]
The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into troubled waters because the waves of strategic campaigns, the retargeting, the real-time media buying, and personalized emailing are not moving the marketing needle as they used to. The robotization of […]