The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into troubled waters because the waves of strategic campaigns, the retargeting, the real-time media buying, and personalized emailing are not moving the marketing needle as they used to. The robotization of […]
Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of an operational strategy. The theory of constraints, an organizational change method focused on process improvement, contends that every organization must face at least one constraint, or weak link in the […]
As the Browser Cookie Crumbles…
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death might also have been a little premature, but the cookie’s demise, like the Twain claim, is destined to be fulfilled and whether it’s within a year, a two or three, it cannot be stopped. The […]
Capacity Planning in Marketing
Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands for its products and services. For marketing departments, the key to capacity management is to counterbalance the right number of users and the right performance at peak usage to ensure a great end-user experience. Rather […]
Can A BlockChain Fuelled Social Casino Boost Deliverables?
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even when casino operators are in a position to begin ramping up, players will be reluctant to travel for some time to come. BlockChain has been touted as the next big thing in gaming circles, so […]
Can Online Casinos Offer Non-Negotiable (NN) Chip Rolling Programs
As we continue to see land based head count and revenues plummet and with casino operators looking to online to bolster flat gaming revenues, can non-negotiable rolling programs, which are essential to the profitability of SE Asia casinos, be replicated and implemented through an online casino platform. Before that question can be answered, it is […]