Bally’s Intralot speeds up UK online growth under 40% duty as evoke deal slips to 2027


Bally's Intralot lifted its UK online growth rate again in the third quarter and recovered more than half of the quarter's duty hit. Its takeover of William Hill owner evoke will now not complete until 2027.

Bally’s Intralot is growing its UK online business faster each quarter, even as the 40% Remote Gaming Duty bites. The pace has risen in each quarter of 2026. In its half-year results, Bally’s Intralot put first-quarter constant-currency growth at 10.5%. The duty rose from 21% to 40% in the second quarter, when that growth rate picked up again.

The UK is central to the group. It owns Gamesys and takes about 64% of its revenue there. Spain also performed strongly, with revenue up 18.9% to a record €13.3m.

The company recovered over half of its third-quarter duty hit

Over nine months, the duty took about €68m off adjusted EBITDA. SBC News reported that the company recovered 55% of the third-quarter hit through revenue growth, more efficient marketing and cost control. Adjusted EBITDA still rose to €88.9m in the quarter, up from €29.9m a year earlier. For the first nine months it reached €273.6m, against €90.1m in the same period of 2025.

Those comparisons reflect a much larger group. Nine-month revenue was €830.3m. Bally’s International Interactive contributed €579.2m of that. Against the second quarter, group revenue grew 3.6%. BII revenue rose 4% to €201.6m over the same period.

Intralot’s legacy business gave a mixed picture. Its nine-month B2B revenue fell 8.1% to €191m, mainly because of lower US lottery revenue, in figures carried by Intergame. Legacy B2C revenue moved the other way, rising 7.1% to €60.1m.

The figures suggest the group is absorbing the higher tax better than some rivals. The company says it grew its UK market share as rivals cut marketing. Flutter, by contrast, is cutting jobs.

The evoke takeover now waits on 2027 approvals

Under terms agreed on 5 June 2026, evoke shareholders receive 0.537 new Intralot shares for each evoke share. Gaming Intelligence reported that this valued the William Hill owner at about £243.1m. That was a 77% premium to its 17 April closing price.

Bally’s Intralot expects the combination to deliver about £180m of pre-tax cost and capex savings. That target runs to the end of the second year after completion. A later completion therefore moves the savings timetable back too.

The delay also holds up consolidation in the UK market. Completion still depends on further gambling-regulator approvals and a court hearing in Gibraltar.

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