Bragg Gaming Group, a Toronto-listed iGaming supplier, has announced a move to expand its US footprint and content library through a proposed acquisition of Drayton International.
The deal, structured as a share-based transaction was announced on Thursday. It will also see Matt Davey join Bragg’s board as non-executive chairman upon closing.
Under the term sheet agreement, Bragg Gaming will issue 4.5 million common shares at US$2.00 each to acquire 100% ownership of Drayton International’s equity. The transaction remains subject to definitive agreements with completion expected in the third quarter of 2026.
Drayton’s assets include five gaming studios: Boomerang (54.5%), Dream Streak (48.5%), Rise Gaming (54%), Hit Squad (37.5%) and Neotopia (24%), as well as three technology and distribution platforms: Arc Gaming, Vision PlAI and 3 Shores.
‘A highly strategic step forward for Bragg’
Bragg Technology Group’s CEO, Matevž Mazij, framed the acquisition as a strategic pivot from its previous technology- and aggregation-focused approach towards an emphasis on proprietary game IP and player experience. He stated: “The acquisition of Drayton represents a highly strategic step forward for Bragg as we continue to expand our global footprint and invest in proprietary IP and technology.”
He added that the “transaction will mark our first entry into the emerging ADW space”.
Arc Gaming’s exclusive aggregator relationship with BetMakers’ tote platform is particularly important for Bragg’s expansion ambitions. Bragg estimated that this will open access to ADW markets in over 30 US states, significantly broader than the seven states permitting traditional online slots, potentially increasing Bragg’s US reach more than five-fold.
Mazij also highlighted the adaptability of Bragg’s remote games server (RGS) technology to evolving regulatory environments, which is expected to facilitate smooth market entry.
The acquisition comes after Bragg Gaming reduced its global workforce by approximately 12% as part of a wider strategic restructuring effort.
Bragg said the measure would cost approximately €1 million ($1.2 million) during Q1 of 2026. It added that it would help contribute to total savings of €4.5 million, together with wider restructuring.
Appointment of Matt Davey as chairman
Alongside the acquisition announcement, Bragg revealed the appointment of Matt Davey as non-executive chairman. Davey founded and chaired Tekkorp Capital. He notably built NYX Gaming, which was sold to Scientific Games for approximately US$631 million. Davey is also the President of BetMakers. Talks about Tabcorp’s acquisition of BetMakers fell through in February of this year.
Matt Davey acquired one million Bragg shares privately earlier this year and may hold around a 10% stake post-acquisition. Speaking about the deal, Davey said: “Bragg has built a strong foundation as a global B2B iGaming supplier and its planned acquisition of Drayton adds a highly complementary set of assets across games, technology and distribution that accelerate its new push to focus on being a data-rich, content-first, user experience-obsessed organisation.”
Current Bragg chair Holly Gagnon praised Davey’s appointment, reflecting, “Matt is a gaming industry luminary. I am confident that I will be passing the chair’s torch into the right hands.”
Kathryn Evans
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
