The casino and iGaming operator Caesars has added a new level to its rewards program. But to qualify to join it, customers must spend a massive total of $1.5M before the end of the year.
The firm says its Caesars Rewards program will launch the new “invitation-only” tier, named Caesars Olympus, in January next year.
On its website, Caesars said invitees would “become founding members” and would be able to access benefits starting in February.
Only Caesars patrons with 300,000 tier credits qualify for the new level. Per calculations conducted by the Las Vegas Review-Journal, customers would need to spend around $1.5 million to accrue this many credits.
But even that may not be enough, the firm said.
“Reaching 300,000 tier credits is the first step toward Olympus,” Caesars wrote. “As an invitation-only tier, earning the tier credit requirement does not guarantee membership.”
Caesars’ $1.5M Loyalty Point Tier: ‘Unique Privileges’
Those who make it into the Olympus will gain an “even higher level of recognition and unique privileges,” Caesars said.
They will earn loyalty points 40% faster than other members and access free hotel suite upgrades. Caesars will also grant them a seven-day stay at “any Caesars rewards destination.”
And high-rollers will be invited to rub shoulders with fellow Caesars big spenders at a Founders Party at Caesars Palace, Las Vegas, in March 2027.
The firm said both land-based and online bets accrue credits. The company operates a range of online betting portals, including the Caesars Palace and Horseshoe online casino.
It also operates the online World Series of Poker and Caesars Sportsbook.
Flagging Financial Figures
Caesars hopes the new VIP tier will boost its flagging Las Vegas revenues. The operator’s Las Vegas receipts dropped 3.5% year-on-year in the second quarter.
Some say Las Vegas is in the midst of a slump, as Vegas Strip casinos reported an 81% year-on-year drop in net income in 2025.
Away from the world of millionaire bettors, Caesars remains locked in the final stage of takeover talks with its Las Vegas rival, Fertitta Entertainment.
Fertitta, owned by the business tycoon Tilman Fertitta, operates the Golden Nugget in downtown Las Vegas.
Last week, Fertitta emerged victorious in a bidding war for Caesars with a fellow billionaire, the 90-year-old Carl Icahn.
Fertitta’s $18 billion takeover of Caesars is slated to be complete by June next year at the latest.
Under the terms of the contract, Fertitta must pay a $450 million break clause if his company reneges on the deal.
If Caesars breaks the deal, it will find itself on the hook for $200 million.
The Caesars board has approved the takeover, with shareholders’ approval the final remaining step.
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