Digitain has strengthened its footprint in the Romanian market thanks to a new partnership with local player WINBET.
WINBET Romania has now rolled out Digitain’s affiliate platform, which will ensure that the operator has a flexible commission model, advanced tracking and consolidated visibility of its domestic operations.
This also means that WINBET can now enhance its affiliate network through tailored performance insights and in-depth metrics reporting.
Mark Adonia, WINBET Romania’s Chief Executive Officer, said: “The integration of Digitain Affiliate represents a key milestone for WINBET Romania. It enables us to strengthen our affiliate management capabilities, enhance performance tracking, and engage our partners more strategically.
“Looking ahead, we are excited to deepen our collaboration with Digitain across multiple areas, further expanding our offering and delivering greater value to our players and partners.”
Furthermore, WINBET.ro will also benefit from the integration of Digitain’s sportsbook solution, with Romanian customers able to enjoy this product expansion as soon as the next phase of the partnership commences.
Ani Mkrtchyan, Chief Sales Officer at Digitain, concluded: “We are delighted to partner with WINBET Romania, launching our affiliate solution and preparing the integration of our Sportsbook offering.
“This partnership demonstrates how Digitain’s technology enables operators to manage their affiliate networks more efficiently and deliver a superior betting experience.
“At Digitain, we are committed to providing innovative, scalable solutions that empower our partners to grow their business while engaging their players in meaningful ways, and this collaboration with WINBET Romania is a perfect example of that mission in action.”Digitain appears to be ramping up its presence in Eastern Europe as a whole, seemingly recognising the untapped opportunities that the region provides.
The company is also actively pursuing an expansion in Romania’s neighbour Bulgaria, where it recently obtained a manufacturer and an importer licence that would further propel its business relationships with operators in the Balkan state.
