On Tuesday, in its published annual report, the Hellenic Gaming Commission (EEEP) announced a moderate increase in the nation’s gambling revenue alongside intensified regulatory and technical measures for 2025.
Total gross gaming revenue (GGR) in Greece reached €3.07 billion in 2025, representing a 6.7% increase compared with 2024.
Land-based gambling remained the dominant segment, generating €1.88 billion and accounting for 61.2% of total GGR, while remote gambling contributed 38.8% and recorded year-on-year growth of 10.5%.
The EEEP reported supervisory income of €23 million, funded entirely through statutory sources. Public revenues generated from gambling through taxes, levies and licence fees totalled €1.17 billion, marking an 11.2% increase from the previous year.
Land-based earnings
Of the €1.88 billion generated by Greece’s land-based gambling sector in 2025, number games such as KINO produced the largest share of revenue at €711.3 million, representing 37.8% of land-based GGR.
Land-based sports betting followed with €414.2 million, accounting for 22%, while Video Lottery Terminals (VLTs) generated €365.9 million, or 19.5% of the total.
Casinos contributed €268.6 million, equivalent to 14.3% of land-based GGR, with state lotteries generating a further €114.6 million (6.1%). Horse racing remained the smallest segment, producing €6.4 million and accounting for just 0.3% of land-based GGR.
The online gambling sector
Remote gambling represented 38.79% of total GGR in 2025, supported by 24 licensed online operators, with several additional applicants progressing through the licensing process.
Fixed-odds betting, including wagering on real and virtual events, generated 40.3% of online GGR, while other online gambling products such as live casino, poker and slots accounted for the remaining 59.7%.
In 2025, online betting operators were the largest contributors to public gambling revenues, generating €736.94 million, equivalent to 63.1% of all public receipts from the sector.
OPAP, the country’s lottery, contributed a further €326.66 million, accounting for 27.95% of public revenues. OPAP reported a record GGR during its own FY25, ending in December 2025. It was led by a 16.9% rise in iGaming revenue as the company continued its integration with Allwyn.
Casinos generated €61.76 million, representing 5.28% of the total, while the Greek State Lotteries contributed the remaining €42.60 million, or 3.65% of public gambling receipts.
Enforcement and illegal activity
The commission also launched the first phase of a central player registry, enabling unique player identification across multiple licensed operators. Seven licence holders connected to the system during 2025, laying the groundwork for a unified self-exclusion framework.
Player protection remained a central focus throughout the year. The regulator processed 57 indefinite self-exclusion requests, with data showing that 84% of applicants were male and 63% were aged 35 or younger.
Earlier this year, the Hellenic National Bioethics and Technoethics Commission recommended stronger controls on marketing practices and tighter identity verification procedures to tackle underage gambling. Specifically, it has called for reducing advertising exposure for legal betting applications during time slots likely to have teenage audiences. This includes statutory limits on radio and television broadcast scheduling, alongside new regulations to govern the frequency and content of online advertisements.
Gambling advertising expenditure reached approximately €130 million, with online channels – including search, display, video, social media, mobile applications and influencers – accounting for the largest share, followed by television. During 2025, the EEEP approved 1,301 advertising and marketing plans while rejecting 156.
Enforcement activity against illegal gambling also intensified. The regulator issued six blacklist updates during the year, expanding the number of blocked domains from 9,590 in 2024 to 12,642. It received 586 whistleblower reports.
The government estimated that illegal activities cost the state around €400 million in lost revenue last year, according to a statement in March.
The Hellenic Gaming Commission (HGC) found that 10% of respondents to a 2025 study cited that influencers were their direct route into an illegal gambling website.
Kathryn Evans
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
