Your anti-fraud setup is killing user LTV: Why the "block everything" paradigm is obsolete




In this article, Volodymyr Todurov, CEO of Frogo, examines how overly aggressive anti-fraud measures can undermine conversion and user retention, making the case for a behavioral intelligence approach that detects sophisticated threats while minimizing friction for legitimate users.
There is an old saying among risk teams: "The only 100% secure platform is one with zero users."
For years,…



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