Optimize Room Occupancy to Maximize Casino Revenues
This is a continuation of my series on how to tweak bottom line profits for your hotel casino. Managing a hotel casino today is much more complicated than in the past and will become even more complicated in Macau. Before, the primary emphasis was always on game security and preventing internal theft. Today, the emphasis […]
Crisis management in casinos
On my long list of subjects for this column, crisis management has been patiently waiting for its turn to see the light of day in print. It would never be more relevant than right now I guess, in what we could certainly call the biggest crisis of our lifetimes in many countries around the world. […]
Time to update your casino gamingfloor
While casinos in more and more countries are eagerly opening their doors for business again, there is a new normal. Our old ways of welcoming guests to our casinos are either temporarily suspended or as a worst-case scenario will never return. Nobody really knows at this stage, if the happenings of the past six months […]
Are Customers More Than Data Points?
In a recent article I was arguing that many casinos in the region (and worldwide I would say) do not make the best of the data at their disposal. In this one, I am taking a look at how some companies might rely too much on the data and forget the customer as a human […]