The Cost of Dishonesty in Casino Reporting
There is a particular kind of report that looks perfectly respectable right up until the moment it becomes expensive. It arrives on time. The numbers are all there. The language is calm. The rough edges have been sanded off. A weak result is wrapped in context. A repeated problem is presented as if it has […]
Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of an operational strategy. The theory of constraints, an organizational change method focused on process improvement, contends that every organization must face at least one constraint, or weak link in the […]
As the Browser Cookie Crumbles…
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death might also have been a little premature, but the cookie’s demise, like the Twain claim, is destined to be fulfilled and whether it’s within a year, a two or three, it cannot be stopped. The […]