Physics, Psychology and the Casino Industry
The other day my wife called me and asked me what I was doing. I gave her the standard one word answer – working. She then asked me what I was thinking. I gave her the standard one word answer – nothing. We often joke back and forth like this but basically she was curious […]
The 5Es of Great Customer Experience in Gaming
Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. Based on early feedback, the results have been varied across properties. Specifically, those casino operators who understand their customers and make active inflections along the customer journey based on customer feedback are far more likely […]
The fate of a Colombian “stacker stealer” in Vietnam
Mr X received a heavy sentence for “stealing” more than 1 billion VND at a game machine. Wednesday, August 24, 2020 When he went to play at the Vegas Club in the center of Ho Chi Minh City, Mr X (*Ref Update number 019959) discovered that the unlocked money box was open and was stolen. […]
BlockChain In Gaming – Are We There Yet?
At the core of any successful gaming business is the need to innovate across all areas of product and game development. Incorporating new technologies and platform advancements delivered to an audience continually hungry for innovation, making the delivery and processes easier and more transparent are keys to success. The latest innovation to grab the interest […]
The Casino Marketing Planning Process
THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, the casino resort applies a multi-disciplinary approach including such disciplines as Human Resources, Accounting/Finance, Operations and Marketing. The objective of the marketing discipline is to create demand for the business utilizing two primary approaches: Product […]
Gaming License Costs in the Ukraine
UKRAINIAN GAMBLING LAW This Alert (“Alert”) is based on the Ukrainian gambling law (“Gambling Law”) that was approved by the deputies of the Ukrainian parliament (Verkhovna Rada) in the second reading on 14 July 2020 and finally signed by the President Volodymyr Zelensky on 11 August 2020. PLEASE BE ADVISED THAT THE CONCLUSIONS MADE IN […]