Do the Right Thing
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, by the fleet of England. There, aboard the Sao Martinho, Flagship of the Squadron of Portugal, and indeed the whole Armada, stood Don Alonso Pérez de Guzmán y de Zúñiga-Sotomayor, 7th Duke of Medina Sidonia, who […]
Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of an operational strategy. The theory of constraints, an organizational change method focused on process improvement, contends that every organization must face at least one constraint, or weak link in the […]