Game Selection Criteria (Part 3)
Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion on mixing denominations within a single gaming device and how it is changing the way we analyze our game performance. When discussing game selection for a casino, you might think about commenting on a particular […]
Team Selling – Team Hosting in the Casino Industry
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from competitor casinos. Actually, this isn’t bad and oftentimes what really matters is who is copying whom. There is a big difference from copying something that is happening with your direct […]
Slot Game Selection Criteria (Part 2)
As noted in my previous article on game selection criteria, the discovery of saturation and how it impacts slot revenue is an important component of analysis when determining the proper mix of machines on your slot floor. This month let’s look deeper into the process of saturation analysis. Saturation studies can improve slot performance […]
Casino Player Development vs Casino Hosting by Nick Ippolito
Your Time on the Phone and Your Time on the Floor My time in Morocco was an amazing experience for many reasons. First and foremost, to travel is always “The Dream”, to visit exotic places and to meet people from all walks of life and cultures is life changing. And for me, to visit casinos […]
Slot Game Selection Criteria (Part 1)
If given the task of selecting a competitive blend of gaming devices for a new casino, where would the best starting point be? Planning for a new casino takes many twists and turns, but some portions of the decision process are consistent with the planning phase for ordering new machines at an existing casino. The […]
Principles of Entertainment Centric Gaming
In this document we will examine how time plays an important role in revenue production, both historically and present day, but more importantly potential impacts casino operations are facing today. The primary focus is marketing’s use of Free Play and Slot Operations movement to reshape the casino floor landscape with heavy emphasis on Bonus Themed […]