Casino Positioning in Turbulent Times
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, …
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Change Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to …
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Game Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important …
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Can A BlockChain Fuelled Social Casino Boost Deliverables?
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even …
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Casino Player Development Science by Nick Ippolito
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and …
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Game Selection Criteria (Part 4)
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices …
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