Social Casino Gaming – Get In Now?

Casino operators and investors are now looking into online gaming both as a game saver for stalled operations and as a good potential investment in these times of crisis. So just what is the best option, should you head down the online casino road, or opt for the much hyped option of social casino games? […]

Lessons learnt from COVID restrictions on the slot floor

SLOTS Lessons – COVID-19 – What have we learned from the pandemic in Chile and does it apply or coincide with the rest of the world? There has been various very interesting and valuable articles regarding the impact of the pandemic on casino floors and what we can learn from it i.e. Floor diversification, player […]

An Introduction to Rating Scams

The whole idea of Casino Membership Loyalty Ratings Systems is to tell the Casino Operation, especially Gaming and Marketing, how much their Patrons are worth and therefore how much value they are for your Casino operation. From this you can decide how much you wish to return to them by way of incentives, or as […]

Physics, Psychology and the Casino Industry

The other day my wife called me and asked me what I was doing. I gave her the standard one word answer – working. She then asked me what I was thinking. I gave her the standard one word answer – nothing. We often joke back and forth like this but basically she was curious […]

The 5Es of Great Customer Experience in Gaming

Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. Based on early feedback, the results have been varied across properties. Specifically, those casino operators who understand their customers and make active inflections along the customer journey based on customer feedback are far more likely […]