Author: Richard R Lehman

Rich Lehman has over 40+ years in the hospitality / gaming industry specializing in all facets of executive management for both tribal and non-tribal gaming operations as a General Manager, Vice President of Casino Operations, Vice President of Slot Operations, and Executive Committee member for the industries top gaming organizations which include Caesars Palace, Boyd Gaming, Circus Circus Corporation, Park Place Entertainment, Horseshoe Gaming and Navegante Group. Rich has also taught Casino Marketing for Industry Professionals, Introduction to Casino Management and Casino Management II courses for the University of Nevada Las Vegas International Gaming Institute’s online Casino Management Certification Program. His areas of expertise cover all aspects of Slot Operations, Table Game Operations, Game Development, Player Tracking Systems Design and Operation, Casino Floor Design, Analytics, Database Development, Data Mining, Business Planning, and Casino Marketing. Rich has worked as a consultant domestically and internationally in South Korea, Taiwan, and Canada while being a guest speaker in Singapore, Puerto Rico, Canada and Global Gaming Exposition.

Game Selection Criteria (Part 5)

In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important component to consider when preparing a well-designed casino floor. With the rapid deployment of bonus-themed games on the casino floor, slot carousels have become a complex product requiring advanced technology to support. As previously mentioned, […]

Game Selection Criteria (Part 4)

As the penny denomination continues to increase its market share, we should continue to see a wave of new devices with 25 or more wagering lines boasting payout frequencies in the 90–100 percent range. Why the penny market and not the quarter or higher denominations? This is partly due to customers’ resistance to wagering a […]

Game Selection Criteria (Part 3)

Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion on mixing denominations within a single gaming device and how it is changing the way we analyze our game performance. When discussing game selection for a casino, you might think about commenting on a particular […]

Slot Game Selection Criteria (Part 2)

  As noted in my previous article on game selection criteria, the discovery of saturation and how it impacts slot revenue is an important component of analysis when determining the proper mix of machines on your slot floor. This month let’s look deeper into the process of saturation analysis. Saturation studies can improve slot performance […]

Slot Game Selection Criteria (Part 1)

If given the task of selecting a competitive blend of gaming devices for a new casino, where would the best starting point be? Planning for a new casino takes many twists and turns, but some portions of the decision process are consistent with the planning phase for ordering new machines at an existing casino. The […]

Principles of Entertainment Centric Gaming

In this document we will examine how time plays an important role in revenue production, both historically and present day, but more importantly potential impacts casino operations are facing today. The primary focus is marketing’s use of Free Play and Slot Operations movement to reshape the casino floor landscape with heavy emphasis on Bonus Themed […]