Digital Is Not Marketing: The Structural Mistake Casinos Keep Making
Over the last ten years, I’ve observed numerous land-based casino operators attempt to transition into the digital space, and many have encountered significant challenges. It’s not that their products are flawed. It’s not that there’s a lack of market potential. It’s not that customers are uninterested in engaging. The challenges they face are rooted in […]
Change Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to explore with clients looking to improve bottom line results. So what is Change Management and more importantly by implementing change what are the benefits and will it improve your bottom line results. Before we explore […]
Can A BlockChain Fuelled Social Casino Boost Deliverables?
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even when casino operators are in a position to begin ramping up, players will be reluctant to travel for some time to come. BlockChain has been touted as the next big thing in gaming circles, so […]
Can Online Casinos Offer Non-Negotiable (NN) Chip Rolling Programs
As we continue to see land based head count and revenues plummet and with casino operators looking to online to bolster flat gaming revenues, can non-negotiable rolling programs, which are essential to the profitability of SE Asia casinos, be replicated and implemented through an online casino platform. Before that question can be answered, it is […]
BlockChain In Gaming – Are We There Yet?
At the core of any successful gaming business is the need to innovate across all areas of product and game development. Incorporating new technologies and platform advancements delivered to an audience continually hungry for innovation, making the delivery and processes easier and more transparent are keys to success. The latest innovation to grab the interest […]
Social Casino Gaming – Get In Now?
Casino operators and investors are now looking into online gaming both as a game saver for stalled operations and as a good potential investment in these times of crisis. So just what is the best option, should you head down the online casino road, or opt for the much hyped option of social casino games? […]