Casino Positioning in Turbulent Times
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, …
Read MoreChange Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to …
Read MoreGame Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important …
Read MoreCasino Player Development Science by Nick Ippolito
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and …
Read MoreGame Selection Criteria (Part 4)
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices …
Read MoreGame Selection Criteria (Part 3)
Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion …
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