Land Based Casino Marketing

26

Sep'22

The Automation of Marketing

Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), …

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15

Dec'21

Marketing Imperatives for 2022 and Beyond

2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of …

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15

Nov'21

Capacity Planning in Marketing

Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds …

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22

Sep'21

Capacity Planning in Marketing

Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands …

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18

Aug'21

Casino Positioning in Turbulent Times

I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, …

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29

Jun'21

Casino Player Development Science by Nick Ippolito

In my continued mission to help casino hosts and management to focus on exactly what casino player development means and …

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