Casino Junkets….the good the bad and the ugly….Part 2
First, it is important to understand that Junket Reps serve a legitimate function in many different casinos around the world. They basically act similar to an independent manufacturer’s sales representative who represents the manufacturer’s line of products on a commission basis instead of working on a fixed salary as most casino employees do. There are […]
Is Europe a place for ICRs?
Recently I was involved in a study looking at the role of ICRs in different parts of the world. The way different continents, cultures gamble can be very different and what form of gambling is prevalent apart from the cultural factor is mostly influenced by the kind of operators and their business models present in […]
The curious divide between online and brick and mortar gambling
Some of you might remember the days when on major gaming shows table games and tables related manufacturers still took up quite a bit of floor space. Having started my gaming carrier almost 30 years ago on the tables side of the land-based gaming industry, I always kept a tag on technological advances and change […]
Are Customers More Than Data Points?
In a recent article I was arguing that many casinos in the region (and worldwide I would say) do not make the best of the data at their disposal. In this one, I am taking a look at how some companies might rely too much on the data and forget the customer as a human […]