A DAY IN A LIFE
Creating a compelling customer experience with an omnichannel strategy “I read the news today, oh boy…” and once again the industry is talking about omnichannel strategies for land-based and online casinos as a way to improve the player experience. The basic idea is straightforward enough. Players no longer think in channels the way operators do. […]
What Actually Gets Lost Between Shifts
One of the quickest ways to understand how a casino is actually run is to watch a shift handover. Not the formal briefing with printed reports and polite summaries.The few minutes before and after that, when supervisors exchange what really happened.Who played. What went wrong. What was adjusted. What still needs attention. In some properties, […]
Game Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important component to consider when preparing a well-designed casino floor. With the rapid deployment of bonus-themed games on the casino floor, slot carousels have become a complex product requiring advanced technology to support. As previously mentioned, […]
Game Selection Criteria (Part 4)
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices with 25 or more wagering lines boasting payout frequencies in the 90–100 percent range. Why the penny market and not the quarter or higher denominations? This is partly due to customers’ resistance to wagering a […]
Game Selection Criteria (Part 3)
Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion on mixing denominations within a single gaming device and how it is changing the way we analyze our game performance. When discussing game selection for a casino, you might think about commenting on a particular […]
Slot Game Selection Criteria (Part 2)
As noted in my previous article on game selection criteria, the discovery of saturation and how it impacts slot revenue is an important component of analysis when determining the proper mix of machines on your slot floor. This month let’s look deeper into the process of saturation analysis. Saturation studies can improve slot performance […]