Do the Right Thing
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, …
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Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds …
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Capacity Planning in Marketing
Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands …
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Casino Positioning in Turbulent Times
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, …
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Change Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to …
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Game Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important …
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