An Introduction to Rating Scams
The whole idea of Casino Membership Loyalty Ratings Systems is to tell the Casino Operation, especially Gaming and Marketing, how much their Patrons are worth and therefore how much value they are for your Casino operation. From this you can decide how much you wish to return to them by way of incentives, or as […]
Commercial Gaming Revenue Tracker USA (Infographics)
Qasiknow Infographics on February 2021 Commercial Gaming Revenue in the US
Physics, Psychology and the Casino Industry
The other day my wife called me and asked me what I was doing. I gave her the standard one word answer – working. She then asked me what I was thinking. I gave her the standard one word answer – nothing. We often joke back and forth like this but basically she was curious […]
The 5Es of Great Customer Experience in Gaming
Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. Based on early feedback, the results have been varied across properties. Specifically, those casino operators who understand their customers and make active inflections along the customer journey based on customer feedback are far more likely […]
The fate of a Colombian “stacker stealer” in Vietnam
Mr X received a heavy sentence for “stealing” more than 1 billion VND at a game machine. Wednesday, August 24, 2020 When he went to play at the Vegas Club in the center of Ho Chi Minh City, Mr X (*Ref Update number 019959) discovered that the unlocked money box was open and was stolen. […]
The Casino Marketing Planning Process
THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, the casino resort applies a multi-disciplinary approach including such disciplines as Human Resources, Accounting/Finance, Operations and Marketing. The objective of the marketing discipline is to create demand for the business utilizing two primary approaches: Product […]