The biggest online betting business in South Africa, LottoStar (Pty) Ltd., and Betfred have begun a significant cooperation.
LottoStar, which provides fixed-odds numbers betting and Live Games on its online platform, now has a majority stake in Betfred. After high-profile marketing campaigns and their ongoing efforts to improve and rebuild communities through their Corporate Social Responsibility programs across SA, LottoStar has quickly established itself as a prominent brand that is recognized nationally throughout South Africa. With the acquisition of Sepels Sportsbet and Betting World, Betfred now has a stronger presence in South Africa, where they already run 53 stores and an online operation.
“We are excited to join with such a rapidly expanding South African company; the venture will complement not only our operations there but also our overseas ventures in the US and Europe. Joanne Whittaker, chief executive officer of Betfred, stated, “We look forward to working closely with the LottoStar team to support the continued expansion of the business offering world-class games and services to the online betting industry in South Africa.
LottoStar’s founder and Chief Executive Officer, Tasoulla Hadjigeorgiou, added: “LottoStar was founded in 2014 as a family-run business with an innovative model to offer a fixed-odds betting online platform in South Africa. As an online betting leader in South Africa, we are excited to partner with one of the UK’s best bookmakers. We are confident that this partnership will broaden our offering and provide our customers with the highest quality services. Our partnership also paves the way for greater collaboration and expansion, and we are excited to grow our family.”