A DAY IN A LIFE
Creating a compelling customer experience with an omnichannel strategy “I read the news today, oh boy…” and once again the industry is talking about omnichannel strategies for land-based and online casinos as a way to improve the player experience. The basic idea is straightforward enough. Players no longer think in channels the way operators do. […]
The Business of Human Weakness
Hungary votes on 12 April. I am Hungarian, which is one reason this subject does not feel abstract to me. If you have watched Orbán’s system long enough from the inside, one thing becomes very clear. It was not built mainly on policy detail, administrative brilliance or some magical understanding of the national soul. It […]
Digital Is Not Marketing: The Structural Mistake Casinos Keep Making
Over the last ten years, I’ve observed numerous land-based casino operators attempt to transition into the digital space, and many have encountered significant challenges. It’s not that their products are flawed. It’s not that there’s a lack of market potential. It’s not that customers are uninterested in engaging. The challenges they face are rooted in […]
The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into troubled waters because the waves of strategic campaigns, the retargeting, the real-time media buying, and personalized emailing are not moving the marketing needle as they used to. The robotization of […]
Do the Right Thing
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, by the fleet of England. There, aboard the Sao Martinho, Flagship of the Squadron of Portugal, and indeed the whole Armada, stood Don Alonso Pérez de Guzmán y de Zúñiga-Sotomayor, 7th Duke of Medina Sidonia, who […]
Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of an operational strategy. The theory of constraints, an organizational change method focused on process improvement, contends that every organization must face at least one constraint, or weak link in the […]