Stake has gone live in Mexico as it furthers its LatAm expansion ahead of the upcoming World Cup.
The operator announced its Mexico launch on Monday, going live through its stake.mx domain in what it described as one of LatAm’s “fastest-growing regulated markets”.
It will operate as an agent under the intermediary Uno Capali’s licence agreement with SEGOB, the country’s gambling regulator.
Stake is already live in several LatAm markets. It entered Colombia in 2023 and Peru the following year, while it also holds a licence in Brazil.
In its announcement, Stake highlighted Mexico’s strong sports betting culture, high mobile penetration and rising digital adoption as key attractions.
Stake Director Jarrod Febbraio said Mexico marked an obvious choice as it looks to continue its LatAm momentum.
“Mexico is an important and exciting market for us – one that combines strong underlying growth with a deep cultural connection to sport, which aligns perfectly with what Stake is built for,” Febbraio stated.
“We’ve built significant momentum across Latin America in recent years, including in markets such as Peru and Colombia, and Mexico represents a natural next step given its scale and long-term potential.”
The World Cup opportunity for Stake
Stake said it strategically timed the launch ahead of the World Cup, which Mexico will co-host alongside the US and Canada.
“With Mexico set to co-host the 2026 football World Cup tournament, the timing of this launch reflects our ability to move with precision into high-value markets at the right moment,” Febbraio commented.
“It gives us the opportunity to establish a strong presence ahead of one of the biggest sporting events in the world and deliver a world-class experience for Mexican players.”
The current status of the Mexico gambling sector
Stake is the latest international entrant into the licensed Mexico gambling market, joining the likes of Bet365 and Novibet.
It has also entered Mexico at an intriguing juncture for the market.
Gambling in Mexico is still largely regulated by laws dating back to 1947. Though reform had been expected this year, it now appears almost impossible that an updated regulatory framework will be in place before the World Cup gets underway next month.
Adding to the pressure is a new 50% tax rate, which has been in place since the beginning of 2026.
H2 Gambling Capital Managing Director Ed Birkin recently told iGB that the lack of up-to-date regulation is limiting investment in the market, despite Mexico’s 130 million-strong population and deep sports culture.
Kyle Goldsmith
Kyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB.
