Marketing Imperatives for 2022 and Beyond
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of casinos, inhumane layoffs, and then the Great Resignation, the agility of casino management has been sorely tested. Online gaming revenues, particularly in markets such as the United States, have increased manifold in the last twelve […]
Team Selling – Team Hosting in the Casino Industry
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from competitor casinos. Actually, this isn’t bad and oftentimes what really matters is who is copying whom. There is a big difference from copying something that is happening with your direct […]
Casino Player Development vs Casino Hosting by Nick Ippolito
Your Time on the Phone and Your Time on the Floor My time in Morocco was an amazing experience for many reasons. First and foremost, to travel is always “The Dream”, to visit exotic places and to meet people from all walks of life and cultures is life changing. And for me, to visit casinos […]
The 5Es of Great Customer Experience in Gaming
Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. Based on early feedback, the results have been varied across properties. Specifically, those casino operators who understand their customers and make active inflections along the customer journey based on customer feedback are far more likely […]
The Casino Marketing Planning Process
THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, the casino resort applies a multi-disciplinary approach including such disciplines as Human Resources, Accounting/Finance, Operations and Marketing. The objective of the marketing discipline is to create demand for the business utilizing two primary approaches: Product […]
When is a High Roller Actually High Risk?
INTRODUCTION There are almost 600 casinos in the United States and several thousand around the world. Every one of them probably has a different interpretation of what a high roller is. It is an interesting and controversial subject that is all relative to each casinos VCL. VCL is one of the many variable factors that […]