casino marketing

15

Dec'21

Marketing Imperatives for 2022 and Beyond

2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of …

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15

Jun'21

Team Selling – Team Hosting in the Casino Industry

The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing …

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28

Mar'21

The 5Es of Great Customer Experience in Gaming

Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. …

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24

Mar'21

The Casino Marketing Planning Process

THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, …

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17

Mar'21

When is a High Roller Actually High Risk?

INTRODUCTION There are almost 600 casinos in the United States and several thousand around the world. Every one of them …

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