Un certain regard
Why have your operation audited by independent experts? “An operational audit is an examination of the manner in which an organization conducts business, with the objective of pointing out improvements that will increase its efficiency and effectiveness.” And there are various manners in which business can be conducted. They can all be equally effective and […]
Casino Junkets – Part Art, Part Science and Part Voodoo
Casino junkets are a very interesting subject. Casino junkets, junket reps and independent reps who organize individual ‘splinter junkets’ exist all around the world today. Splinter junkets or “splinters” is a slang casino term for individual players as opposed to a large group of players. There are approximately 2,500 – 3,000 legitimate licensed casino operations […]
Casino Junkets….The good, the bad and the ugly….Part 1
First, we need to understand what a junket is and what it is not. A casino junket is a group of individuals that “supposedly” have a propensity for gaming that are being organized by a tour leader referred to as a junket rep to take them on an organized trip to a casino for gaming […]
Casino Junkets….the good the bad and the ugly….Part 2
First, it is important to understand that Junket Reps serve a legitimate function in many different casinos around the world. They basically act similar to an independent manufacturer’s sales representative who represents the manufacturer’s line of products on a commission basis instead of working on a fixed salary as most casino employees do. There are […]
Are Customers More Than Data Points?
In a recent article I was arguing that many casinos in the region (and worldwide I would say) do not make the best of the data at their disposal. In this one, I am taking a look at how some companies might rely too much on the data and forget the customer as a human […]