The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), …
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Casino Player Development Science by Nick Ippolito
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and …
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Personalization the artificial intelligence way
“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity …
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Are Customers More Than Data Points?
In a recent article I was arguing that many casinos in the region (and worldwide I would say) do not …
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