Game Selection Criteria (Part 4)
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices with 25 or more wagering lines boasting payout frequencies in the 90–100 percent range. Why the penny market and not the quarter or higher denominations? This is partly due to customers’ resistance to wagering a […]
Slot Game Selection Criteria (Part 2)
As noted in my previous article on game selection criteria, the discovery of saturation and how it impacts slot revenue is an important component of analysis when determining the proper mix of machines on your slot floor. This month let’s look deeper into the process of saturation analysis. Saturation studies can improve slot performance […]
Principles of Entertainment Centric Gaming
In this document we will examine how time plays an important role in revenue production, both historically and present day, but more importantly potential impacts casino operations are facing today. The primary focus is marketing’s use of Free Play and Slot Operations movement to reshape the casino floor landscape with heavy emphasis on Bonus Themed […]
Lessons learnt from COVID restrictions on the slot floor
SLOTS Lessons – COVID-19 – What have we learned from the pandemic in Chile and does it apply or coincide with the rest of the world? There has been various very interesting and valuable articles regarding the impact of the pandemic on casino floors and what we can learn from it i.e. Floor diversification, player […]