My Take on “The Business of Human Weakness”
I would never be one to comment on the election choices of another person when an election is actually in the offing; something I could only dream about for the poor, benighted country of my birth. So, I cannot really comment on Hungary going to the polls on the 12th of April, nor on the […]
The Automation of Marketing
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into troubled waters because the waves of strategic campaigns, the retargeting, the real-time media buying, and personalized emailing are not moving the marketing needle as they used to. The robotization of […]
Capacity Planning in Marketing
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of an operational strategy. The theory of constraints, an organizational change method focused on process improvement, contends that every organization must face at least one constraint, or weak link in the […]
As the Browser Cookie Crumbles…
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death might also have been a little premature, but the cookie’s demise, like the Twain claim, is destined to be fulfilled and whether it’s within a year, a two or three, it cannot be stopped. The […]
Hospitality Systems of the Future
The future is a scary place…but one also filled with opportunity. On the one hand you have a rag tag band of human resistance fighters trying to preserve their freedoms and liberate the world from the oppression of their AI overlords and on the other hand you have that same AI, intent, in a coldly […]
The AI Hotelier A Book by Andrew Pearson
The A.I. Hotelier – Andrew Pearson